| Introduction & Overview (all students will received a training CD, as well as a sales/demo tile & grout kit)
Tile & Grout Cleaning
A booming business opportunity! We will cover the basics of stone and tile identification, chemical selection, hand tool usage, portable, high-pressure units, as well as truck-mount units. Learn the pros and cons of each method, as well as the proper way to present and sell this service. You will have the opportunity to clean using all of the above methods.
Our approach to sales is very low pressure and very factual. This will enable you to present your customers with options and prepare you to discuss the pros/cons. This will make you the professional and allow your customers to make intelligent informed decisions based on their needs. The most important part of selling T&G services is to set a realistic level of expectation to the customer before the job, rather than make excuses after the fact. We will demonstrate effective ways to sell jobs keeping your customers happy because you will have the knowledge to present them with realistic options. Our approach is not to tell the customer what they want to hear, just to get the job. We would rather provide our students with the background to provide their customers with realistic solutions.
Tile & Grout Sealing / Clear & Color
A huge source of revenue to any tile & grout restoration/cleaning company is offering protection. Learning the pros and cons of the various options available will not only help you sell your service, but will also help you sell your customers on maintenance programs that will require your visits on a regular basis and insure recurring revenue. This service can be the most profitable item you sell!
You will receive extensive hands-on ColorSeal training. Our new training facility has 2000 square feet of tile with 10 different types of floors. This will allow you to experience, just about any tile installation that you will encounter in the field. This opportunity alone makes participation in this class an invaluable experience.
Anti-Slip Program
We will introduce an up and coming add-on: anti-slip treatment. With slip & falls being the leading category of serious personal injury accidents each year in businesses, commercial buildings or public areas, the opportunity that exists in this arena is enormous. Learn the basics of the application and system and have the availability to add this growing service to your business.
Marketing, Qualifying and Selling
No amount of expertise with a caulk gun or the purchase of the latest and greatest truck-mounted cleaning unit will make a bit of difference in your checkbook, unless you know the most effective ways to market your services. Learn how to separate yourself from your competition, how to qualify your prospects, and finally, how to sell them. You will find countless ways to spend your marketing dollars, but our objective is to help guide you to spend them effectively and to put programs in place to monitor your expenditures and the results. We will teach you tried and proven sales techniques that will assist you in generating top dollar for your work and build value in your services. |
